The path of a Taekwon-Do instructor as they go from Opening Day at their school to the day when they are reliably and consistently making enough money to have the privilege of only teaching for a living, is one that has many twists and turns, including having to adapt themselves to the different phases of their growth.
In the beginning, when you open a school it is likely that you do not have an incredible amount of money and resources at your disposal. This a time when you will have to perform many of the schools operation by yourself. When you are starting out this is not a problem and actually teaches you to become very resourceful as you create ways to handle the marketing, merchandise, billing, teaching, curriculum design, student retention, etc.
However, as you begin to grow, you must constantly be on the lookout for those things that you can delegate or pay others to do. Things like designing logos or posters should be left to graphic artists and handling your billing and tracking your students can all be automated. Often times you will have students with particular skills that you can hire to do these things, or your students will know someone who they highly recommend.
As you grow, I’ve found that the best way to find out if you should still be doing certain tasks is to ask yourself, “Would I pay ME to do this?”
Would you pay yourself to create posters? To take pictures? To collect tuition? To create a marketing plan for your school? If the answer is no, then there is someone out there who will do it for you and relieve you of the time, energy and headache that comes with trying to figure it all out on your own.
As you grow, you can drive yourself insane trying to do it all!
You will spend so much of your time pretending to be a professional graphic artist, bill collector, marketer and salesman that you will eventually neglect the one thing that got you in business in the first place… Taekwon-Do.
You are a Taekwon-Do instructor. That is your specialty, that is what you get paid for and why students come to your school.
As I said, in the beginning you can find ways to do it all and you will learn a lot as you develop new and creative ways of being resourceful. But as your program grows, you can’t expect to continue on that path. You must always be on the lookout for what you can hand off so that you can keep your focus where it needs to be… on the growth and development of yourself as an instructor and on your students as they progress in your Taekwon-Do program.
About the Author:
Senior Instructor – Karstadt Taekwon-Do
Mr. Karstadt is the founder of 1 TKD Consulting and owns the longest running ITF Taekwon-Do school in Arizona, Karstadt Taekwon-Do in Phoenix, AZ with his father Master David Karstadt. He has been training since 1984, earned his Black Belt at the age of 8 and is currently an internationally renown intstructor teaching the culture, discipline, leadership and business skills of Taekwon-Do in classes and seminars to Instructors around the world. He has been a member of eight U.S. Taekwon-Do Teams and has traveled to 14 different countries competing in Taekwon-Do. He has won numerous medals at the World Championships and in international competition, most notably winning the 2004 World Championships in South Korea with two gold medals and the Men’s Team All Around Trophy. Mr. Karstadt currently resides in uptown Phoenix, Arizona with his wife and three children. Mr. Karstadt can be contacted by e-mail at firstname.lastname@example.org