There are things in this life, like mosquitoes, that we want to repel.
Then there are those things in life (like more students, more business and the lifestyle we want to live) that we want to attract.
The good news is that there are ways to attract more of what we want for ourselves in our life. The bad news is that if you’re not actively finding ways to attract what you want for yourself, then you are repelling it.
The same is true for your Taekwon-Do school. Every single successful school out there has found ways to systematize everything they do.
I dare you to find a highly successful Taekwon-Do school owner who just says “Hello” when answering the phone, who doesn’t do anything to get to know a new member or their family and just throws them into class, hoping they’ll want to continue after one work out, or who just teaches whatever they feel like from class to class.
Highly successful school owners have systems in place for answering the phone, greeting new members, conducting intro enrollments, upgrading members, hosting events, running tournaments, retaining students, handling people close to quitting, collecting tuition, managing testing, etc.
Creating these systems doesn’t happen overnight. But with the right systems and an instructor committed to success, they can be implemented in as little as a month or two. Often there are things you already do well, they just need to be put down in a manual so it can be taught and passed on to other instructors or employees – allowing you to replace yourself and assume the role of OWNER of your business, instead of that guy who does everything!
One of the best books I’ve read on the subject of systematizing your business is the E-Myth by Micheal Gerber. In The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions and traps like trying to figure things out on your own can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business which is another trap for Taekwon-Do instructors.
Again, if you don’t have systems in place for attracting new members, you are repelling them!
At a minimum you must have systems in place for first contact with new members and your method of enrollment.
First contact includes systems on the phone, walk-ins, and meeting people outside the Taekwon-Do school. Your method of enrollment includes tours of your school, a personal analysis, a short private lesson, and explanation of the program and asking for the money.
You can start by writing down what it is you actually do and say that you know is working and start repeating it. Then as you continue to develop yourself and learn, reading books like The E-Myth, you’ll be able to refine your systems to produce greater and greater results.
Give yourself the gift a systematized school and stop repelling students today!
About the Author:
Senior Instructor – Karstadt Taekwon-Do
Mr. Karstadt is the founder of 1 TKD Consulting and owns the longest running ITF Taekwon-Do school in Arizona, Karstadt Taekwon-Do in Phoenix, AZ with his father Master David Karstadt. He has been training since 1984, earned his Black Belt at the age of 8 and is currently an internationally renown intstructor teaching the culture, discipline, leadership and business skills of Taekwon-Do in classes and seminars to Instructors around the world. He has been a member of eight U.S. Taekwon-Do Teams and has traveled to 14 different countries competing in Taekwon-Do. He has won numerous medals at the World Championships and in international competition, most notably winning the 2004 World Championships in South Korea with two gold medals and the Men’s Team All Around Trophy. Mr. Karstadt currently resides in uptown Phoenix, Arizona with his wife and three children. Mr. Karstadt can be contacted by e-mail at firstname.lastname@example.org