Biggest Martial Arts Business Misconceptions (2 of 8):
There is this altruistic argument by many out there that if you charge money for lessons then you can’t possibly be teaching “real” Taekwon-Do. Some even go to the extreme of saying that it is actually immoral or unethical to do so.
I find nothing wrong with instructors who want to operate that way, it’s just not my personal preference.
But if they choose to do so, I don’t want to hear them complaining when they’re burned out from teaching and working another job full time, when they need money for equipment or mats they can’t afford, and when they want more students but won’t do any marketing or try to improve their program to get them.
Unless you are in a situation where your national association, your government or some other benefactor is funding your school, money is required.
Now that I’ve gotten all that out of the way, we can get down to the main reasons why it makes complete sense to make money teaching Taekwon-Do, even enough to earn a very successful living!
The key is in this great quote from Albert Einstien:
“Try not to become a man of success
but rather to become a man of value.”
Success is defined by accomplishment, attainment, achievement. It is the result of whatever actions you are taking and is fine if used as a goal, but only if attained by providing value.
In any industry, you have some who are only focused on attaining success for the sake of success. Business people with this mindset are only in it for themselves, provide little if any value for the customers or (in our case) students and have no place in our industry.
When you run a professional and profitable Taekwon-Do school it opens the doors to more ways to help more people and offers many opportunities that you may not have had otherwise.
You are now able to create and fund scholarship programs to make Taekwon-Do available to those who can not afford training.
You can learn and implement new marketing methods to get who you are and what you do in front of more people, giving you an opportunity to make the difference that Taekwon-Do uniquely makes with more students.
You can upgrade your training equipment (mats, targets, kicking bags, etc.) or even upgrade your facility by moving to a larger or more visible and accessible location.
You can teach full time! It is possible with a school of just 200 students to easily make $100,000 per year in personal income which is enough to make you a full time Taekwon-Do instructor.
Imagine the time, physical energy and mental energy you will be able to now apply to your students, your school and your training. Not to mention the peace of mind knowing that you can pay your bills and have plenty of money left over for you to live the lifestyle you deserve!
Finally, and I believe most importantly, by demonstrating the ability to be successful as a Taekwon-Do school owner, you are inspiring students and future instructors to do the same, expanding the reach of Taekwon-Do to more and more people.
I’ve said this many times before and I will say it again…
You need to relate to yourself as a highly trained professional. Doctors and lawyers spend years in college as well as years training in med school and law school to prepare themselves for a highly paid profession.
How many years have you been training in Taekwon-Do? How many years have you been teaching Taekwon-Do?
The average 4th Dan has been training for 12 years and teaching for around 2-3 years (if not more). That is comparable to the 7 years of college plus 3-6 years of a residency medical doctors face to learn their craft.
You may not be a doctor or a lawyer, but you are just as trained and skilled as they are in their profession and you should be compensated just the same.
About the Author:
Mr. Karstadt is the founder of 1 TKD Consulting and owns the longest running ITF Taekwon-Do school in Arizona, Karstadt Taekwon-Do in Phoenix, AZ with his father Master David Karstadt. He has been training since 1984, earned his Black Belt at the age of 8 and is currently an internationally renown intstructor teaching the culture, discipline, leadership and business skills of Taekwon-Do in classes and seminars to Instructors around the world. He has been a member of eight U.S. Taekwon-Do Teams and has traveled to 14 different countries competing in Taekwon-Do. He has won numerous medals at the World Championships and in international competition, most notably winning the 2004 World Championships in South Korea with two gold medals and the Men’s Team All Around Trophy. Mr. Karstadt currently resides in uptown Phoenix, Arizona with his wife and three children. Mr. Karstadt can be contacted by e-mail at email@example.com