You Think The World Is Interested In what You Are! | ITF Taekwon-Do

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Biggest Martial Arts Business Misconceptions (5 of 8):

ITF Taekwon-Do Instructor Business Success Training System - Taekwon-Do Jump Kick

Misconception #5 has been the downfall of many, many martial arts schools.

It may seem obvious that not everyone is interested in what you are. But for Taekwon-Do school owners, they rarely, if ever take that into consideration when making decisions about their marketing.

Ever heard of beer goggles?

Well… too many instructors suffer from what I call Black Belt goggles.  Just as beer goggles impair your vision and judgement leading to bad decisions (which I’m sure has never happened to you), Black Belt goggles do the same when it comes to your marketing.

Your marketing is how you introduce yourself to the world through ads, pamphlets, flyers, pictures, business cards, social media and even the way you design your school.

What happens is you use pictures, say things and do things in and around your Taekwon-Do school that are a reflection of the things that YOU like, that YOU think are cool, and that YOU think look good.

“What’s wrong with that?” you ask.  Well, nothing if your Taekwon-Do school is just a place for you and your friends to hang out and is an extension of the man cave you don’t have at home.

But if you have any interest in running a successful, professional and profitable Taekwon-Do school, then there’s everything wrong with that.

When you are marketing your business, you need to develop what I call White Belt goggles.  You need to be able to see the world through the eyes of a prospective student walking into your school or seeing your website for the first time.

Your actions need to be driven by the needs, wants and interests of those people who are looking for your services, your target market.

For example, I found the picture above as the main photo on a martial arts school’s facebook page.  Now imagine you are an adult with no martial arts experience looking for a school to train at.  What message does that picture send?  You’re thinking either you’re the guy who is going to be getting kicked in the head or that you’ll never be able to do what the guy in the air is doing.

If you’re a parent looking for a school for your child, you might think the picture looks cool and maybe in 10-15 years your kid could do that.

How about this head break?

ITF Taekwon-Do Instructor Business Success Training System - Head Break

It may be an older photo, but I found it currently on the home page of a martial arts school’s website!

What message does that send? (I’ll let you make one up for that)

When you are marketing your business, you need to develop what I call White Belt goggles.  You need to be able to see the world through the eyes of a prospective student walking into your school or seeing your website for the first time.

Your actions need to be driven by the needs, wants and interests of those people who are looking for your services, your target market.  What pictures matter to them?  What results matter to them?  What do they want to get out of training?

Bottom line is that your marketing needs to appeal to your target market and the benefits that Taekwon-Do offers for that specific group.  If you have mostly kids, then focus on the confidence, respect, motor skill development, discipline and fun.  If you mainly train adults then highlight flexibility, weight loss, endurance and focus.

It’s time to take off your beer gog…  I mean your Black Belt goggles and put on a pair of White Belt goggles.  Then, take a fresh look at your website, at the waiting room and workout room in your school, at your logo and at all your marketing materials and ask yourself if what you see is appealing to the kind of students you are trying to attract to your school?

Anywhere you find something inconsistent, change it!

Now don’t freak out and think that you have to change everything about your school and that there’s something wrong with the fact that you appreciate seeing a good kick to the head or a good break.

Even though your new students may not appreciate it yet, in time they will!

 

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About the Author:

taekwon-do phoenix, taekwon-do arizona, taekwondo phoenix, Phoenix taekwondo, itf taekwondo, taekwondo itf, tkd phoenix, taekwondo az, taekwondo Arizona, martial arts phoenix, martial arts Arizona, martial arts az, Phoenix Martial Arts, Arizona Martial Arts, Phoenix Karate, arizona taekwondo, karstadt, karstadt taekwondo, ITFJohn Karstadt

Senior Instructor – Karstadt Taekwon-Do

Mr. Karstadt is the founder of 1 TKD Consulting and owns the longest running ITF Taekwon-Do school in Arizona, Karstadt Taekwon-Do in Phoenix, AZ with his father Master David Karstadt.  He has been training since 1984, earned his Black Belt at the age of 8 and is currently an internationally renown intstructor teaching the culture, discipline,  leadership and business skills of Taekwon-Do in classes and seminars to Instructors around the world.  He has been a member of eight U.S. Taekwon-Do Teams and has traveled to 14 different countries competing in Taekwon-Do.  He has won numerous medals at the World Championships and in international competition, most notably winning the 2004 World Championships in South Korea with two gold medals and the Men’s Team All Around Trophy.  Mr. Karstadt currently resides in uptown Phoenix, Arizona with his wife and three children.  Mr. Karstadt can be contacted by e-mail at 1tkdinsider@gmail.com

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