I’m not one to sugar coat things…
When it comes to weekend training events in general, which promise to teach you things like “the tools to take your business to the next level!” or “be a 6 figure earner!” my expectations are sadly, pretty low. I’m constantly learning and want to be on the cutting edge of things and as long as there’s always one or two little nuggets I can walk away with and implement, I can justify attending. But the truth is, I’m always left feeling like they could have just gotten to the point, finished in an hour or two and given me my weekend back.
If you’ve been to one, then you know what I’m talking about. The only thing worse is when the weekend is just a tiny bit of content and a flurry of sales pitches from speaker after speaker. Usually this means the event organizer is getting a cut and taking advantage of a captive audience, trying to squeeze every last dollar out of you.
I heard good things about this new company called Digital Altitude and the online marketing training they offer. With all the internet marketing I was doing for the Taekwon-Do school (which is essentially on auto-pilot now) and consulting I did for a number of other companies, I decided to check these guys out.
They essentially offer online marketing training with a number of different tiers. and one of the truly unique things I found with this company is that, even at the lowest level, you get a personal coach assigned to you!
The ASPIRE, BASE, and RISE programs are the first three tiers and made up of 60+ hours of video training, teaching you the foundations of online marketing and go all up way up to what it takes to scale your business once everything is in place. Each one gets more and more advanced as you progress. They also offer mastermind events at their ASCEND, PEAK and APEX levels. These mastermind events take place in some pretty exotic locations, are all inclusive and last anywhere from three to seven days. On top of all that they have a built in affiliate program you can take advantage to earn commissions that reach into the thousands of dollars per commission.
I was impressed with the exhaustive and detailed content in the first three levels and the support from the personal coach actually made a difference. I learned a number of new things and I was able to implement them to improve the marketing for the Taekwon-Do school and for others I have worked with. The coaches themselves are highly successful internet marketers and it showed.
Given the positive experience I had with the Aspire, Base and Rise programs, I decided to take action and attend the Ascend Mastermind event with my wife, being held in the beautiful Maui Hyatt Regency Resort.
Now, I told you earlier about how these have gone in the past and you can imagine how low my expectations were going into this thing.
But I have to tell you…
I was shocked.
I watched the promo videos, read up on what was going to be presented and, to my surprise, those barely did it justice. It was one of the few times an event truly was everything it had been hyped up to be!
I was able to meet my personal coach who I previously had only known through skype, was able to walk up to and chat with Digital Altitude’s CEO Michael Force, and was able to network with many others who were extremely successful within D.A.
The three days of the mastermind were packed with speaker after speaker sharing exactly how they were able to produce the results they’ve achieved. They shared tons of “how to” information and the specific steps they took that produced their incredible results.
The best part was how authentic they were. Not only did we hear about their impressive results and accomplishments, we also heard them share about how there was no one-size-fits-all magic solution, and they reinforced the fact that their journey to success included a lot of hard work.
They discussed the struggles they endured along the way, the strategies they tried that didn’t work (and why), and how long it REALLY took them to get to where they are. It was one of the few times I’ve heard a speaker share about the day to day reality of what they do and not some fantasy they’ve conjured up to impress you with how easy and great their life is.
The speakers covered mountains of information and I was having trouble keeping up with notes at a few points during the weekend. For starters, they covered facebook, instagram, and twitter strategies, personal branding, funnel development, automation, lead generation, customer acquisition and conversion, persuasion, how to build multiple 6-figure businesses and so much more.
To my amazement, over the course of the entire three days, there was only one speaker who had something to sell and his pitch was only about five minutes at the end of his presentation. When I talked to Michael Force, D.A.’s CEO, the first thing I mentioned (and acknowledged him for) was my appreciation for the lack of sales pitches and how content heavy the event was.
I want to share with you one of, if not the biggest take-a-way I got from the training.
So pay close attention, and hopefully don’t make the same expensive mistakes I made.
Looking back, I can see where this little tidbit of information I’m about to share with you has cost me tens of thousands of dollars as I was trying to figure out the game of internet marketing and advertising!
This may sound like common sense, heck, you may have even already heard what I’m about to say.
The question is…
Are you using it and applying it to your daily life?
I can tell you right now, most people don’t and you’re about to see why.
It was about midway through the first day of training, one of the speakers (David Lee Jensen) put up a slide that just said:
Who? What? When? Where? Why?
It was the basis for his whole presentation.
I immediately thought this was going to be something rather elementary and remember thinking this might be a good speaker to skip so I could catch some more time with my wife at the beach. I mean, c’mon, this was something I learned about telling stories in 2nd or 3rd grade!
Luckily for me I stuck around to see where he was going with it.
He talked about how these questions are the basic elements to any story and how most people just focus on one or two at a time. I thought, “so what?” Just add the other elements for a better story and you’re good, right? Wrong.
He wasn’t talking about writing a story. He wasn’t talking about writing advertising copy either.
He was talking about the “Who? What? Where? When? & Why?” of your life.
This is something you can apply to any area, but for the purpose of this talk he focused on marketing.
- Who are you doing this for? Who will pay you money?
- What do you sell?
- When do you start? or adjust? (Deadlines)
- Where are you selling?
- Why are you in business?
As he went through each of these, I had answers for all of them. The problem was that when it came to internet marketing, I was only really focused on the “What” and the “Why”.
I was clear that WHAT I was doing was looking for something I could do from home, online and in a big way. I wanted to sell high ticket items the paid much bigger commissions than the 3%-%5 you get from most online retailers.
I was also clear that WHY I wanted that was because I was trapped and desperately wanted a way out. Being diagnosed with fibromyalgia and unable to work put an enormous strain on my family and I desperately wanted to be able to provide for them again. My wife was killing herself working two jobs, taking care of the house and of the kids, and our relationship was fading.
I knew I had to take action, and fast!
However, in the process of all that I was very focused and had blinders on to the rest of the world.
I wasn’t paying attention to (WHO?) my wife and kids, I didn’t have a specific plan with deadlines (WHEN?) and I was looking (WHERE?) all over the place, checking out how to do facebook ads, youtube marketing, blogging, SEO, instagram influencers, snapchat, affiliate marketing… anything I could find.
I was searching everywhere, trying to find out how I was going to start making money again.
I had no real focus, and the more I researched and learned about different opportunities, the more I was just adding to the chaos and things continued to stagnate.
After spending about an hour really focusing on these quick and easy questions, I was able to bring laser like intention and an enormous amount of clarity to what I was wanted to do. My life has really taken off since then in many areas.
So I challenge you!
I challenge you to use the five questions to paint a picture of your business life as it stands right now, let it be your own current reality check.
Who Is In Your Life Right Now? This includes your family, friends, mentors, etc.
What are you doing? In your business are you taking action, are you getting coaching or are you watching others succeed from afar?
When are you doing things? Do you have deadlines for how much money you’ll make and plans working backward from those goals, step-by-step, to help you reach them?
Where are people able to find you and buy from you? Do you have facebook ads, a website, your social media accounts?
Why are you doing all this? After you answer that, a great follow up to that question is… Why are you not as successful as you want to be right now?
Take these questions seriously and you’ll be amazed at what a little self-reflection will provide you.
Then, if you want some extra credit, I have a bonus assignment!
Do the same process for yourself, but projected out into the future. This is actually really fun because here you get let your mind wander and play with what’s possible!
I recommend answering these questions for one year from now, three years from now and five years from now. Begin creating a future you can really get excited about!
Don’t let me forget to mention the awesome luau we were treated to…
After the final session of the second day we had a few hours to kill by the pool or on the beach before dinner. I heard it was going to be a luau, but I really had no idea what that meant. I figured I’d see some grass skirts, some tiki torches and maybe a little Hawaiian music to go along with my ham and pineapple.
Again, I was surprised by what they had in store for us.
The night started off with three guys pulling a giant pig out of an enormous hole where it had been cooking the entire day and setting it where everyone could get a picture. Soon afterwards the food started coming out and, you guessed it, pork!
During dinner there was a show that started off pretty tame. There were Polynesian drummers, hula girls and a storyteller explaining the meaning and historical significance of the dances the hula girls were performing. By the time dessert came the lights had dimmed, the drumming became more intense, the hula girls drifted into the background and out came the fire dancers! I had never seen anything like this and these guys were throwing around sticks lit on both ends like they were a pair of nunchakus, flipping them behind their back, around their head, through their legs and even tossing them back and forth at each other.
If you haven’t seen anything like that, I highly recommend it!
Oh yeah, there was also the beach, surfing, all kinds of water sports, a penguin habitat where you could feed them, helicopter rides, volcanoes and more.
So, my final thoughts on D.A.’s Ascend Mastermind event are that it is definitely worth it, but it is not for everyone. You will learn an incredible amount of information, probably more that you’ll be able to take action on. But if you are not someone who is an online marketer, or someone who is committed to being one, you’re wasting you time.
Digital Altitude has great training, amazing personal support and an affiliate program with some incredible commissions, but ultimately your decisions are your responsibility and you have to decide if it’s right for you.
P.S. – If you are someone who is serious about making real money online, I’m talking “quit your job, work from home and travel the world” kinda money, then you’ll want to check out this FREE training called 6 Step To 6 Figures!
Just click here: http://aspir.me/c1/?da=gr470&t=blog